First impressions count and online marketing is vital in the modern property market. Below are just a few of the marketing techniques we employ in order to ensure that your property is given maximum exposure. We have developed, tried and tested this approach and it has served both us and our vendors well. In 2015, we successfully SOLD 98% of the properties we were instructed on, with 85% of them being SOLD within 4 weeks.
As an independent agency, we have the flexibility to adopt whatever approach we feel is of greatest benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to be a reflection of our own aspirations.
Professional photography & floorplans
A picture speaks a thousand words and first impressions count! We always use professional photographers to take pictures. Additionally, we produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that anyone wanting to view your property has all the relevant information at their fingertips.
Produce glossy sales brochures
We believe that beautifully produced hard copy brochures still help to sell property. They reaffirm the importance and prestige of the product – your property. With human attention spans averaging at about 8 seconds, a simple sales brochure printed on standard office paper is 80% more likely to end up in the bin. Our sales brochures will make your property pop off the page, resulting in offers.
Our Linked Database
Our database is shared across all offices so your property can be shown to any potential buyer regardless of who they speak to. All of our offices work together and not against each other. Our system automatically sends text and email alerts to any applicant who matches your property.
Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to. Often emails can get lost or end up in junk folders, so a phone call following up is extremely important.
Local leafleting (subject to your consent)
We will produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting in a house a few doors down and is now ready to buy, or someone nearby might know someone looking to move into the area.
Window cards and TV displays
With offices in prominent places in Balham, Colliers Wood and Streatham with high footfall, your property will be displayed in window cards and on our large TV displays, seen by many passers-by.
Extensive online marketing
The number of internet users is on a rapid rise worldwide and is used by people of all age and types. We know that 90% of potential tenants start their property search online. All of our properties are listed on our very own website as well as leading property search sites, Rightmove and OnTheMarket.com.
Social Media (subject to your consent)
The power of social media is incredible, with it being one of the most common ways for people to keep in touch and share information. Potential buyers are no different. Hundreds of people follow us on Twitter and Facebook. We will spread the word about your property on our social media pages to ensure it gets the coverage it deserves.
‘For Sale’ boards
Our Samuel Estates “For Sale” boards are a very effective marketing tool for our vendors. A large number of prospective buyers see our boards and call into the office, wanting to arrange a viewing. As a result, we would always recommend (where possible) to have a board erected.
A large number of the enquiries we receive come from prospective tenants walking into one of our offices. The window and TV displays are vital to attract them and we constantly update our window displays with the latest available properties.
Longer opening hours
We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property. The majority of our viewings are carried out after work and at weekends.