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Our Sales and Marketing Process

Marketing you property

First impressions count, and online marketing is vital in the modern property market.

As an independent agency, we have the flexibility to adopt whatever approach we feel has the most significant benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to reflect our aspirations.

Below are just a few of the marketing techniques we employ to ensure your property receives maximum exposure.

Professional photography & floorplans

A picture speaks a thousand words. We always use professional photographers to take pictures. We also produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that potential buyers have all the relevant information at their fingertips.

We're on all the major Portals

90% of potential tenants start their property search online. All of our properties are listed on our website as well as leading property search sites such as Zoopla, Prime Location and OnTheMarket.com

Our Linked Database

Our database is shared across all our offices so your property can be shown to potential buyers regardless of who they speak to. Our system automatically sends text and email alerts to any applicant who matches your property.

Produce sales brochures

We believe that beautifully produced hard copy brochures still help to sell properties. Our sales brochures will make your property pop off the page, resulting in offers.

Local leafleting (subject to your consent)

We produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting a house a few doors down and is now ready to buy. Or, someone nearby might know someone looking to move into the area.

Extensive Digital Marketing

Social Media (subject to your consent)

The power of social media is incredible, with it being a common way for people to share information. Hundreds of people follow us on Twitter and Facebook, giving us plenty of opportunities to get maximum coverage for your property.

Video and 360° Virtual Tours

We produce and narrate interactive 360° Tours and Video Tours to be used as key marketing assets across all our marketing channels and web properties.

Signage and Offices

‘For Sale’ boards

Many prospective buyers see our boards and call into the office to arrange a viewing.

Our Offices

With offices in prominent locations in Balham, Colliers Wood and Streatham, your property will be displayed in our windows and on our large TV displays, in view of passers-by. Many of the enquiries we receive come from walk-in prospects.

Longer opening hours

We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property.

Verbal Communication

Often emails can get lost or end up in junk folders. Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to.

Qualifying your buyer

The phrase “Willing and Able” hardly appears on estate agency documentation today. However, it remains essential to vetting prospective buyers and ensuring they are willing and able to proceed.

Apart from the obvious financial issues governing the buyer’s “ability” to proceed, there are several other things we look for in prospective buyers for your property.

To help qualify your buyers, we ask:

  • What has prompted your move?
  • When do you hope to move?
  • Do you have a property to sell to fund your purchase?
  • When would you like to complete?

Their answers are all fundamental to ensure that there are no nasty surprises at the last minute.

To comply with anti-money laundering regulations, we obtain the following documents to ensure that your buyer is in a stable position to move forward with the purchase of your property:

  • Proof of Funds
  • A mortgage agreement in principle
  • Photographic identification
  • Buyers solicitor’s details

Progressing your sale

Agreeing on the price of your sale is just the beginning. We will keep you informed of exactly what is happening, what has happened and what still needs doing every week, helping alleviate a lot of the stress that comes with selling a property.

By focusing on progressions, our “fall through rate” is unbelievably low.

We will keep a close eye on the progression, following up with your solicitor, the buyer’s solicitors and the respective agents up and down the chain. This is probably the most crucial part of a sale because once you start paying for surveys, solicitor’s fees and searches – a sale that falls apart is a horrible waste of time and money.

Our latest properties

What our customers think

  • Charmaine Cheung

    Rented a place in London through Samuel Estates even when I was still living abroad, thanks to the fantastic Bilal Jamil who was so helpful throughout the whole process, helping arrange the virtual viewing and following up promptly right through to the move in date. Thank you so much Bilal!

  • Kia Wing

    The process right from searching to signing the contract has been smooth and easily laid out. Stefano has been amazing from the beginning of the process. He's been very responsive and understanding of what we needed, going the extra mile to secure us the perfect property. We would 100% recommend Stefano and Samuel Estates to anyone looking for their next property.

  • Natalia Sanchez

    We found a new place to rent through Samuel Estates and our experience so far has been quite positive. Bilal, who has been our main contact responsible for the "onboarding process", signing contracts etc.. has been very helpful and responsive solving all our questions promptly and keeping us updated during the whole time.

  • Lasse Berglund

    Bilal and Aleyna were both extremely helpful during our latest search for a flat.

    Booking viewings via email was painless, and the whole offer and referencing process was very smooth.

  • Brian Sharland

    Dealing with Samuel's Estate Agents has been a real pleasure. Their staff are friendly, courteous and efficient. All our queries were taken seriously and answered usually on the spot. The paperwork was sorted out quickly and the few issues after we had moved in were handled quickly too. Their aftercare is as good as their service.

  • Damir Lipa

    Brilliant service from Lina, my property manager at Samuel Estate in Streatham. Always available, positive attitude, prompt response and follow up to all requests, proactive and professional. Highly recommended!

  • isabela maciel

    Very happy with the services provided. From the lady who picked up the phone and managed to squeeze me into a viewing for 15 minutes after the call, to Stefano who showed the property and assisted me through the offering process with his excellent expertise. Also happy with the post signing service so far, including support for setting up and transferring bills.

  • Ava Chiu

    The whole renting process was very smooth. Agent Stefano is professional and responsive to our queries by providing detailed info every time. We love the property and area but it is a shame that the property is full of heavy cigarette smell in the upholstery which is deep inside and hard to get rid of the smell e.g. leather sofa. The whole experience will be even better if the smell has been removed by professional cleaning before we moved in. Unfortunately, Samuel Estate could not help much on this after we reported. Apart from this, the experience was good and staff are helpful! That's why it's 4 stars. Otherwise, we will give 5 definitely.

  • Christian Larsson

    I have been a happy client for many years and I continue to use Samuel Estates for my property management. Professional, transparent and service minded.

  • Ross Campbell

    My partner and I are a week away from moving in! The staff at Samuel Estates have been very helpful and quick to respond to any quieres throughout the process. Having engaged with almost all agencies within the area by far have found these to have the best properties and the best staff!

Our office locations

Balham

45 Bedford Hill
London
SW12 9EY

Colliers Wood

30 Watermill Way
London
SW19 2RT

Streatham Common

432-434 Streatham High Rd
London
SW16 3PX