Our Sales and Marketing Process

Marketing you property

First impressions count, and online marketing is vital in the modern property market.

As an independent agency, we have the flexibility to adopt whatever approach we feel has the most significant benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to reflect our aspirations.

Below are just a few of the marketing techniques we employ to ensure your property receives maximum exposure.

Professional photography & floorplans

A picture speaks a thousand words. We always use professional photographers to take pictures. We also produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that potential buyers have all the relevant information at their fingertips.

We're on all the major Portals

90% of potential tenants start their property search online. All of our properties are listed on our website as well as leading property search sites such as Zoopla, Prime Location and OnTheMarket.com

Our Linked Database

Our database is shared across all our offices so your property can be shown to potential buyers regardless of who they speak to. Our system automatically sends text and email alerts to any applicant who matches your property.

Produce sales brochures

We believe that beautifully produced hard copy brochures still help to sell properties. Our sales brochures will make your property pop off the page, resulting in offers.

Local leafleting (subject to your consent)

We produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting a house a few doors down and is now ready to buy. Or, someone nearby might know someone looking to move into the area.

Extensive Digital Marketing

Social Media (subject to your consent)

The power of social media is incredible, with it being a common way for people to share information. Hundreds of people follow us on Twitter and Facebook, giving us plenty of opportunities to get maximum coverage for your property.

Video and 360° Virtual Tours

We produce and narrate interactive 360° Tours and Video Tours to be used as key marketing assets across all our marketing channels and web properties.

Signage and Offices

‘For Sale’ boards

Many prospective buyers see our boards and call into the office to arrange a viewing.

Our Offices

With offices in prominent locations in Balham, Colliers Wood and Streatham, your property will be displayed in our windows and on our large TV displays, in view of passers-by. Many of the enquiries we receive come from walk-in prospects.

Longer opening hours

We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property.

Verbal Communication

Often emails can get lost or end up in junk folders. Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to.

Qualifying your buyer

The phrase “Willing and Able” hardly appears on estate agency documentation today. However, it remains essential to vetting prospective buyers and ensuring they are willing and able to proceed.

Apart from the obvious financial issues governing the buyer’s “ability” to proceed, there are several other things we look for in prospective buyers for your property.

To help qualify your buyers, we ask:

  • What has prompted your move?
  • When do you hope to move?
  • Do you have a property to sell to fund your purchase?
  • When would you like to complete?

Their answers are all fundamental to ensure that there are no nasty surprises at the last minute.

To comply with anti-money laundering regulations, we obtain the following documents to ensure that your buyer is in a stable position to move forward with the purchase of your property:

  • Proof of Funds
  • A mortgage agreement in principle
  • Photographic identification
  • Buyers solicitor’s details

Progressing your sale

Agreeing on the price of your sale is just the beginning. We will keep you informed of exactly what is happening, what has happened and what still needs doing every week, helping alleviate a lot of the stress that comes with selling a property.

By focusing on progressions, our “fall through rate” is unbelievably low.

We will keep a close eye on the progression, following up with your solicitor, the buyer’s solicitors and the respective agents up and down the chain. This is probably the most crucial part of a sale because once you start paying for surveys, solicitor’s fees and searches – a sale that falls apart is a horrible waste of time and money.

Our latest properties

What our customers think

  • Nisha Patel

    I had a great experience with Samuel Estates. Daniel was very helpful in getting me a viewing of the property I was interested in and very quick to respond to any questions I had!

  • Daniel Neves

    I wanted to extend my thanks to the team of Samuel estate. I have dealt with them in many occasion in the past 10 years and they have been mostly consistent with their personal approach. Thx to Nick , Lars, Paul and yohana.

  • Valentin Mocho Rodriguez

    Fantastic experience, Bilal was super helpful, responsive & very patient with me constantly pestering him for updates. Smoothest experience I’ve had with a letting agent for sure!

  • Adrian Agho

    Excellent service, very helpful staff.

  • ELENA ZO

    5 stars for Stefano Basciu​, letting consultant. He made the process of securing the flat we liked quick and straightforward. He was there to answer questions : )

  • jeffin paul

    Stefano was very helpful and efficient in dealing with all enquiries from start to finish of my rental property hunt.

  • Paul V

    I'm leaving one amazing property managed by Samuel Estates not only because their staff believe they can trespass the property in my absence as they give the keys away to third parties / service providers without any supervision. I did my best to fix this issue but they just lied to me (in written). The maintenance is also poor: for one year they failed to fix an issue with the boiler / water pressure so it's impossible to have a shower at constant temperature.

  • Maheen Nasir

    Very straightforward process to rent out a property with Samuel Estates. Stefano was great to deal with and responded to any queries we had promptly

  • Ayanna Griffith

    Stefano was my estate agent and he was great. Whenever I had a question he would take the time to find an answer, and was always available to speak to. I recommend Samuel Estates agency!

  • Zoha Desmukh

    Great experience so far! Stefano gave me loads of help and support! I recommend this agency

Our office locations

Balham

45 Bedford Hill
London
SW12 9EY

Colliers Wood

30 Watermill Way
London
SW19 2RT

Streatham Common

432-434 Streatham High Rd
London
SW16 3PX