Our Sales and Marketing Process

Marketing you property

First impressions count, and online marketing is vital in the modern property market.

As an independent agency, we have the flexibility to adopt whatever approach we feel has the most significant benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to reflect our aspirations.

Below are just a few of the marketing techniques we employ to ensure your property receives maximum exposure.

Professional photography & floorplans

A picture speaks a thousand words. We always use professional photographers to take pictures. We also produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that potential buyers have all the relevant information at their fingertips.

We're on all the major Portals

90% of potential tenants start their property search online. All of our properties are listed on our website as well as leading property search sites, Rightmove, Zoopla, Prime Location and OnTheMarket.com

Our Linked Database

Our database is shared across all our offices so your property can be shown to potential buyers regardless of who they speak to. Our system automatically sends text and email alerts to any applicant who matches your property.

Produce sales brochures

We believe that beautifully produced hard copy brochures still help to sell properties. Our sales brochures will make your property pop off the page, resulting in offers.

Local leafleting (subject to your consent)

We produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting a house a few doors down and is now ready to buy. Or, someone nearby might know someone looking to move into the area.

Extensive Digital Marketing

Social Media (subject to your consent)

The power of social media is incredible, with it being a common way for people to share information. Hundreds of people follow us on Twitter and Facebook, giving us plenty of opportunities to get maximum coverage for your property.

Video and 360° Virtual Tours

We produce and narrate interactive 360° Tours and Video Tours to be used as key marketing assets across all our marketing channels and web properties.

Signage and Offices

‘For Sale’ boards

Many prospective buyers see our boards and call into the office to arrange a viewing.

Our Offices

With offices in prominent locations in Balham, Colliers Wood and Streatham, your property will be displayed in our windows and on our large TV displays, in view of passers-by. Many of the enquiries we receive come from walk-in prospects.

Longer opening hours

We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property.

Verbal Communication

Often emails can get lost or end up in junk folders. Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to.

Qualifying your buyer

The phrase “Willing and Able” hardly appears on estate agency documentation today. However, it remains essential to vetting prospective buyers and ensuring they are willing and able to proceed.

Apart from the obvious financial issues governing the buyer’s “ability” to proceed, there are several other things we look for in prospective buyers for your property.

To help qualify your buyers, we ask:

  • What has prompted your move?
  • When do you hope to move?
  • Do you have a property to sell to fund your purchase?
  • When would you like to complete?

Their answers are all fundamental to ensure that there are no nasty surprises at the last minute.

To comply with anti-money laundering regulations, we obtain the following documents to ensure that your buyer is in a stable position to move forward with the purchase of your property:

  • Proof of Funds
  • A mortgage agreement in principle
  • Photographic identification
  • Buyers solicitor’s details

Progressing your sale

Agreeing on the price of your sale is just the beginning. We will keep you informed of exactly what is happening, what has happened and what still needs doing every week, helping alleviate a lot of the stress that comes with selling a property.

By focusing on progressions, our “fall through rate” is unbelievably low.

We will keep a close eye on the progression, following up with your solicitor, the buyer’s solicitors and the respective agents up and down the chain. This is probably the most crucial part of a sale because once you start paying for surveys, solicitor’s fees and searches – a sale that falls apart is a horrible waste of time and money.

Our latest properties

What our customers think

  • chris graham

    Over the last few weeks I have dealt with Ryan and Daniel from the lettings team who were fantastic from the get go.Polite, professional, stayed in touch with regular updates.

  • chris graham

    Over the last few weeks I have dealt with Ryan and Daniel from the lettings team who were fantastic from the get go.

    Polite, professional, stayed in touch with regular updates.

  • Novak Bojovic

    I am a foreigner who was looking for a place in London for my university studies. The service by my agent Bilal was brilliant and most importantly very professional. The whole process was fast and the response on every question was quick and clear. One of the best attributes was the constant availability to solve any problems one might have.

  • Alessandro De Corso

    Our agent Stefano was so professional and great since the day of the viewing through all the process of the tenancy agreement. Everything was set up on time and by law without any weird things that sometimes happen with many agencies around London. High recommend and big thanks again to our agent for his kindness and availability to met our requirements.

    Alessandro

  • Mathew Chan

    I worked with Jessica from Colliers Wood office on my first time renting in London (and this country) and she been amazingly helpful. We suspect we are the more demanding kind of renters who needs to know everything about the property in details, Jessica has been patient and responsive throughout the entire process. We are very thankful to have Jessica's help, without which our moving into the country might not be as smooth.

    Samuel Estates's listings are all high quality ones and they offer complimentary move-in service. Highly recommended.

  • Sam Thomas

    After nearly 4 years of renting a property through Samuel Estates we can now reflect about our experience with them as a Letting Agent.

    Throughout our tenancy, all issues were responded to efficiently and effectively as well as being resolved in the end despite any hurdles along the way. The team on the whole are very proactive in their replies and were very helpful throughout our 4 years!

  • abinash patnaik

    We rented through Samuel Estates in Colliers Wood and dealt with Yohana Gabanes as our Property Manager who was amazing. She was always quick to respond to things and helped deal with any issues that arose during our tenancy. Our checkout was smooth and hassle free. We are so happy to have her again as our property manager for our current tenancy 🙂

  • Benjamin Ofereh-Mugbeh

    Had a very good experience and I believe that was only possible thanks to the professionalism and amazing care Jessica put into helping us. We can not thank her enough. I highly recommend asking for Jessica. THANK YOU 😊

  • Doctor OReilly

    Great experience with Samuel Estates so far, and especially Stefano. Very responsive to my emails and always helpful. Thank you for making my rental move a smooth transition!

  • Antonio Dabraio

    Great experience with Samuel Estates, Jessica has been able to help us with finding our new flat for renting and the process has been very smooth, and always helpful.

    Definitely recommending Samuel Estates !

Our office locations

Balham

45 Bedford Hill
London
SW12 9EY

Colliers Wood

30 Watermill Way
London
SW19 2RT

Streatham Common

432-434 Streatham High Rd
London
SW16 3PX