Our Sales and Marketing Process

Marketing you property

First impressions count, and online marketing is vital in the modern property market.

As an independent agency, we have the flexibility to adopt whatever approach we feel has the most significant benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to reflect our aspirations.

Below are just a few of the marketing techniques we employ to ensure your property receives maximum exposure.

Professional photography & floorplans

A picture speaks a thousand words. We always use professional photographers to take pictures. We also produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that potential buyers have all the relevant information at their fingertips.

Produce sales brochures

We believe that beautifully produced hard copy brochures still help to sell properties. Our sales brochures will make your property pop off the page, resulting in offers.

Our Linked Database

Our database is shared across all our offices so your property can be shown to potential buyers regardless of who they speak to. Our system automatically sends text and email alerts to any applicant who matches your property.

Verbal Communication

Often emails can get lost or end up in junk folders. Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to.

Local leafleting (subject to your consent)

We produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting a house a few doors down and is now ready to buy. Or, someone nearby might know someone looking to move into the area.

Extensive Digital Marketing

90% of potential tenants start their property search online. All of our properties are listed on our website as well as leading property search sites, Rightmove and OnTheMarket.com.

Social Media (subject to your consent)

The power of social media is incredible, with it being a common way for people to share information. Hundreds of people follow us on Twitter and Facebook, giving us plenty of opportunities to get maximum coverage for your property.

Video and 360° Virtual Tours

We produce and narrate interactive 360° Tours and Video Tours to be used as key marketing assets across all our marketing channels and web properties.

Signage and Offices

‘For Sale’ boards

Many prospective buyers see our boards and call into the office to arrange a viewing.

Our Offices

With offices in prominent locations in Balham, Colliers Wood and Streatham, your property will be displayed in our windows and on our large TV displays, in view of passers-by. Many of the enquiries we receive come from walk-in prospects.

Longer opening hours

We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property.

Qualifying your buyer

The phrase “Willing and Able” hardly appears on estate agency documentation today. However, it remains essential to vetting prospective buyers and ensuring they are willing and able to proceed.

Apart from the obvious financial issues governing the buyer’s “ability” to proceed, there are several other things we look for in prospective buyers for your property.

To help qualify your buyers, we ask:

  • What has prompted your move?
  • When do you hope to move?
  • Do you have a property to sell to fund your purchase?
  • When would you like to complete?

Their answers are all fundamental to ensure that there are no nasty surprises at the last minute.

To comply with anti-money laundering regulations, we obtain the following documents to ensure that your buyer is in a stable position to move forward with the purchase of your property:

  • Proof of Funds
  • A mortgage agreement in principle
  • Photographic identification
  • Buyers solicitor’s details

Progressing your sale

Agreeing on the price of your sale is just the beginning. We will keep you informed of exactly what is happening, what has happened and what still needs doing every week, helping alleviate a lot of the stress that comes with selling a property.

By focusing on progressions, our “fall through rate” is unbelievably low.

We will keep a close eye on the progression, following up with your solicitor, the buyer’s solicitors and the respective agents up and down the chain. This is probably the most crucial part of a sale because once you start paying for surveys, solicitor’s fees and searches – a sale that falls apart is a horrible waste of time and money.

Our latest properties

What our customers think

  • Adam

    We have been clients of Samuel Estaes for over 10 years now, they have always provided excellent advice followed up by good results.
    I highly recommend.

  • the Villager hair salon

    I have been letting my property through Samuel Estates for many years now. The team are professional, friendly and always make you feel like you are being properly looked after. Highly recommended!

  • Harriet Freer-Smith

    As a private Landlord I have instructed Samuel Estates over many years
    to let my flats in Clapham and Balham. I have always found them to be highly professional, fast to react and extremely helpful.
    I would have no hesitation in recommending Samuel Estates to other landlords.
    I would add that their virtual tour of the properties has been fantastic through covid and resulted in top rents being achieved.
    regards Chris Freer-Smith

  • Steve Humphrey

    I feel compelled to write a review for my lettings agent, Samuel Estates.
    I have been using Samuel Estates for over 16 years now, on a fully managed/ tenant find basis for my buy to let flats in London and I can honestly say they have never let me down.
    They are always friendly, honest, helpful, polite and highly professional in their lettings management business.
    They treat both myself and my tenants with respect and empathy and are very responsive whenever there is an issue to be dealt with.
    This approach leads to happy tenants, many of whom have been in my flats for years at a time.
    Samuel Estates vetting process in sourcing me new tenants whenever necessary is also excellent and in 16 or so years I've never been let down by any of my tenants.
    I cannot fault Samuel Estates for their honesty and professionalism and they always go the extra mile to help me.
    As a customer I feel valued and supported. Both of these things are so important in this day and age.
    Thank you Paul, Chi, Ryan, Stefano and the rest of the team for your care, concern, support and efficiency.

  • Siri1175 JAM

    I have been using Samuel Estates for the last 11 years both as a renter and a landlord. In all that time they have been utterly professional in their approach. They are straight-forward in their approach, prompt with their responses and efficient and effective when managing issues relating to the properties. They have a clear focus on maintaining high standards when managing properties, and take as much care with small matters as well as large.
    I would not hesitate in recommending their services.

  • Kit Tandon

    Samuel Estates have acted as my agents for over 15 years. They have always acted professionally and with integrity. They always give great value and put their customers first. Samuels have always managed to get tenants for me without my property ever being empty. I can't recommend them highly enough. The fact that I have remained with them for this long says everything about them

  • Jacy

    Would highly recommend Samuel estates - Paul and Nick were extremely helpful and went out of their way to help in our home search. Like many agents who I found persistent and didn't listen, Samuel estates were professional and made our experience much easier & tailored to our requirements. I would highly recommend them when considering buying or selling your property.

  • Lulu White

    The best estate agents I have dealt with! The process of renting a new flat has been incredibly smooth thanks to Stefano who has been fantastic. He went out of his way to answer all of our questions and always got back to us quickly. The referencing and signing of agreements etc was very simple and I would recommend Samuel Estates to anyone.

  • Amy Lea

    Thank you so much to Chi for the highly professional and reliable service he has provided for our first move. Whenever we have had an issue, Chi has dealt with this quickly and solved any problems with ease. I would highly recommend his services to anybody. A fantastic service that ensured the smooth transition into our first new home.

  • Jacob Westerman

    Really pleased with the service provided, Stefano did a great job helping me to negotiate the rent, the whole process of moving in was made easy and greatly expedited; with thanks to Stefano, I was able to move in to my new apartment, in less than one week of making my initial offer. I would happily recommend their services to both landlords and prospective tenants.

Our office locations

Balham

45 Bedford Hill
London
SW12 9EY

Colliers Wood

30 Watermill Way
London
SW19 2RT

Streatham Common

432-434 Streatham High Rd
London
SW16 3PX