First impressions count, and online marketing is vital in the modern property market.
As an independent agency, we have the flexibility to adopt whatever approach we feel has the most significant benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to reflect our aspirations.
Below are just a few of the marketing techniques we employ to ensure your property receives maximum exposure.
A picture speaks a thousand words. We always use professional photographers to take pictures. We also produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that potential buyers have all the relevant information at their fingertips.
90% of potential tenants start their property search online. All of our properties are listed on our website as well as leading property search sites such as Zoopla, Prime Location and OnTheMarket.com
Our database is shared across all our offices so your property can be shown to potential buyers regardless of who they speak to. Our system automatically sends text and email alerts to any applicant who matches your property.
We believe that beautifully produced hard copy brochures still help to sell properties. Our sales brochures will make your property pop off the page, resulting in offers.
We produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting a house a few doors down and is now ready to buy. Or, someone nearby might know someone looking to move into the area.
The power of social media is incredible, with it being a common way for people to share information. Hundreds of people follow us on Twitter and Facebook, giving us plenty of opportunities to get maximum coverage for your property.
We produce and narrate interactive 360° Tours and Video Tours to be used as key marketing assets across all our marketing channels and web properties.
Many prospective buyers see our boards and call into the office to arrange a viewing.
With offices in prominent locations in Balham, Colliers Wood and Streatham, your property will be displayed in our windows and on our large TV displays, in view of passers-by. Many of the enquiries we receive come from walk-in prospects.
We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property.
Often emails can get lost or end up in junk folders. Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to.
The phrase “Willing and Able” hardly appears on estate agency documentation today. However, it remains essential to vetting prospective buyers and ensuring they are willing and able to proceed.
Apart from the obvious financial issues governing the buyer’s “ability” to proceed, there are several other things we look for in prospective buyers for your property.
To help qualify your buyers, we ask:
Their answers are all fundamental to ensure that there are no nasty surprises at the last minute.
To comply with anti-money laundering regulations, we obtain the following documents to ensure that your buyer is in a stable position to move forward with the purchase of your property:
Agreeing on the price of your sale is just the beginning. We will keep you informed of exactly what is happening, what has happened and what still needs doing every week, helping alleviate a lot of the stress that comes with selling a property.
By focusing on progressions, our “fall through rate” is unbelievably low.
We will keep a close eye on the progression, following up with your solicitor, the buyer’s solicitors and the respective agents up and down the chain. This is probably the most crucial part of a sale because once you start paying for surveys, solicitor’s fees and searches – a sale that falls apart is a horrible waste of time and money.
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