Our Sales and Marketing Process

Marketing you property

First impressions count, and online marketing is vital in the modern property market.

As an independent agency, we have the flexibility to adopt whatever approach we feel has the most significant benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to reflect our aspirations.

Below are just a few of the marketing techniques we employ to ensure your property receives maximum exposure.

Professional photography & floorplans

A picture speaks a thousand words. We always use professional photographers to take pictures. We also produce floorplans and compile Energy Performance Certificates (EPC) all in a single visit, ensuring that potential buyers have all the relevant information at their fingertips.

We're on all the major Portals

90% of potential tenants start their property search online. All of our properties are listed on our website as well as leading property search sites, Rightmove, Zoopla, Prime Location and OnTheMarket.com

Our Linked Database

Our database is shared across all our offices so your property can be shown to potential buyers regardless of who they speak to. Our system automatically sends text and email alerts to any applicant who matches your property.

Produce sales brochures

We believe that beautifully produced hard copy brochures still help to sell properties. Our sales brochures will make your property pop off the page, resulting in offers.

Local leafleting (subject to your consent)

We produce A5 leaflets and drop these into properties close to yours. The new owner of your home could be renting a house a few doors down and is now ready to buy. Or, someone nearby might know someone looking to move into the area.

Extensive Digital Marketing

Social Media (subject to your consent)

The power of social media is incredible, with it being a common way for people to share information. Hundreds of people follow us on Twitter and Facebook, giving us plenty of opportunities to get maximum coverage for your property.

Video and 360° Virtual Tours

We produce and narrate interactive 360° Tours and Video Tours to be used as key marketing assets across all our marketing channels and web properties.

Signage and Offices

‘For Sale’ boards

Many prospective buyers see our boards and call into the office to arrange a viewing.

Our Offices

With offices in prominent locations in Balham, Colliers Wood and Streatham, your property will be displayed in our windows and on our large TV displays, in view of passers-by. Many of the enquiries we receive come from walk-in prospects.

Longer opening hours

We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property.

Verbal Communication

Often emails can get lost or end up in junk folders. Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to.

Qualifying your buyer

The phrase “Willing and Able” hardly appears on estate agency documentation today. However, it remains essential to vetting prospective buyers and ensuring they are willing and able to proceed.

Apart from the obvious financial issues governing the buyer’s “ability” to proceed, there are several other things we look for in prospective buyers for your property.

To help qualify your buyers, we ask:

  • What has prompted your move?
  • When do you hope to move?
  • Do you have a property to sell to fund your purchase?
  • When would you like to complete?

Their answers are all fundamental to ensure that there are no nasty surprises at the last minute.

To comply with anti-money laundering regulations, we obtain the following documents to ensure that your buyer is in a stable position to move forward with the purchase of your property:

  • Proof of Funds
  • A mortgage agreement in principle
  • Photographic identification
  • Buyers solicitor’s details

Progressing your sale

Agreeing on the price of your sale is just the beginning. We will keep you informed of exactly what is happening, what has happened and what still needs doing every week, helping alleviate a lot of the stress that comes with selling a property.

By focusing on progressions, our “fall through rate” is unbelievably low.

We will keep a close eye on the progression, following up with your solicitor, the buyer’s solicitors and the respective agents up and down the chain. This is probably the most crucial part of a sale because once you start paying for surveys, solicitor’s fees and searches – a sale that falls apart is a horrible waste of time and money.

Our latest properties

What our customers think

  • Kyran Farrell

    We are very grateful for the inordinate amount of help we had during a sale we had to make for a departed relative. Unexpected problems were handled calmy and speedily for us and communication was good and effective at keeping the process moving against the odds at times. Definitely an agency to recommend.

  • casa bianka

    I was renting flat for 2 years with Samuel Estates and level of support and professionalism which they offer is incredible! They're very nice, polite and working fast with your request, very good in problem solving. My first contact was based in Merton Mills and gentleman who was dealing with our flat was Chi, if you ever would like to rent flat in this area ask for him! I highly recommend this estate agency 🙂

  • Emily Pye

    We were looking to rent a new property and Stefano found us the perfect place despite our long list of required features! He was quick to reply and deal with all of our queries along the way. Highly recommend! Thank you Stefano.

  • A Google User

    We were looking to rent a new property and Stefano found us the perfect place despite our long list of required features! He was quick to reply and deal with all of our queries along the way. Highly recommend! Thank you Stefano.

  • Fiona Gordo

    We recently rented a flat through Samuel Estates and their service and support has been fantastic. They responded quickly & courteously to our queries. The flat had a couple of small issues (leaky tap, light not working etc) - they sorted it out straight away and without fuss. The electrician & plumber were friendly, helpful and they both did a great job. We are very impressed with the service from all teams involved - thanks all!

  • Raluca Budau

    Yohana has been very helpful, professional and ensured that end of tenancy process was done smoothly!!

  • Claire Mathecade

    Samuel Estates is a great agency and have been very efficient in term of contract signed and viewing proposal.
    Theyhave been very professional and understanding - a big thanks to Stefano B. and Ryan C. for the work done.
    Best,
    C

  • Joanne McCarthy

    What can I say?! Samuel Estates sold my house, fuss free, in a pandemic!As an estate agent of 15 years I can have overly fussy, high standards but Paul and team dealt with what could have been a total nightmare swiftly and got it over the line. Highly recommend. Thank you all so much for making it so easy. Happy Christmas!!! Jo.

  • Joanne McCarthy

    What can I say?! Samuel Estates sold my house, fuss free, in a pandemic!

    As an estate agent of 15 years I can have overly fussy, high standards but Paul and team dealt with what could have been a total nightmare swiftly and got it over the line. Highly recommend. Thank you all so much for making it so easy. Happy Christmas!!! Jo.

  • Dani Villanueva

    We are happy to have dealt with this company. Our agent was always very friendly, attentive, professional and efficient. This helped make the move as smooth as possible.

Our office locations

Balham

45 Bedford Hill
London
SW12 9EY

Colliers Wood

30 Watermill Way
London
SW19 2RT

Streatham Common

432-434 Streatham High Rd
London
SW16 3PX